Want Better Business Results? Cultivate a Culture of Creativity

Neri Karra Sillaman, PhD
2 min readSep 23, 2023

In the competitive business landscape of the 21st century, it’s not enough to simply maintain the status quo. The driving force behind the world’s most successful companies isn’t just their ability to generate profit, but their capacity to innovate, pivot, and evolve. And at the heart of this dynamism is one indispensable ingredient: creativity. While traditionally associated with the arts, creativity is a strategic imperative in today’s businesses. Here’s why prioritizing it will not only foster a vibrant workplace culture but also bolster your…

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Neri Karra Sillaman, PhD

Professor of Practice in Strategy, and an Entrepreneurship Expert at University of Oxford, Neri is an author, speaker, and consultant.